Sponsor the Financial Interest Newsletter

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TL;DR

Financial Interest launched in January 2024 and has already amassed a loyal subscriber army of over 30,000 people — predominantly above-average earners from the UK.

Our open rates and engagement statistics are some of the highest in the world.*

*And our email software is incredibly good at bot detection, meaning our click numbers are much more accurate than most other newsletters. No fake clicks to bump up the metrics.

Please note: We do not accept sponsorship from brokers, financial platforms, or any company where there could be an obvious conflict of interest. Please do not reach out if you fall into these categories — we are very grateful but will not accept any terms regardless of price.

Brands we’ve worked with

Brand	Product	Emails Sent	Open Rate	Ad Clicks	Total Link Clicks
The Daily Upside	Finance newsletter	21,499	63%	306	535
MANUAL	Male hair care	22,079	64%	166	603
The Daily Upside	Finance newsletter	24,191	64%	330	927
MANUAL	Male hair care	25,456	61%	152	1,066

Click the ‘brand’ link to see the email + sponsor that subscribers received 😀

Stats

List size

Financial Interest sends to over 37,000 people, as of November 2024.

Click rates

Our record click-through rate (clicks vs opens) for a newsletter is 16%. The email was opened 13,567 times — an open rate of 66% — and received 2,155 clicks.

Our typical click-through rate varies, with the average newsletter CTR falling in the 7% range.

Engagement

When we send an email, people reply. Lots.

*Replies were higher than typical on this example because we asked subscribers to send in questions.*

Demographics

Based on YouTube data from the Financial Interest channel, at least 80% of our audience is based in the UK.

The average viewer is aged 25-44, and is 97% likely to be male.

Because of the topics that we discuss, subscribers are likely to be above-average earners with disposable income.

What you get

A visually attractive box right after the intro
Three compelling bullet points designed to convert
A personal recommendation (if we like the product)

Here’s an example of how it looks:

Price

Please reach out if you’d like to discuss pricing.

Work with us

If you’d like to sponsor the Financial Interest newsletter, please reach out via our contact page.